Luxury Winter Destinations
Luxury Winter Destinations for UHNW Travellers in 2025: Paris, London, Courchevel & Dubai
As Marbella basks in the beauty of summer, winter inspires a different form of elegance. For UHNW (Ultra High Net Worth) travellers, winter is about much more than just finding warmer weather or hunting down snow; it is about culture, exclusivity and lifestyle at the highest level. When we think about the winter season of 2025 – 2026, four names emerge as examples of luxury winter travel 2025, namely Paris, London, Courchevel and Dubai.
These cities/resorts go beyond normal travel definitions – they reflect experiences in which high society meets seasonal glamour and exceedingly personal luxury. From Courchevel with its snow-covered charm to London with its festive glitz, to Paris with its artistic elegance or Dubai with its desert glamour: each one has its own unique winter experience.
What Makes These Destinations Stand Out in Winter
Paris, France – Elegance in the City of Lights
Paris is still a destination for selective travellers who are looking for more than just a holiday. The elite winter escapes in Paris winter retreats are, without a doubt, the most remarkable experiences in terms of culture, exclusivity, and living at its best for the UHNW.
Culture & Style: The cold season in the City of Lights coincides with the exquisitely exclusive cultural landmarks of the city, such as the opera at Palais Garnier, ballet premieres, and intimate exhibitions. Paris, being the fashion capital, also has private previews at couture houses, and the legendary Michelin-starred restaurants prepare seasonal menus that you will always remember.
Luxury Retail: Winter is also marked with the Parisian winter sales, where select maisons open their doors for private appointments. The luxury shopping adventure is reimagined as an elegant playground, with the addition of palace-class hotels such as the Le Meurice or the Ritz Paris, which are going to organise entirely personalised journeys for their visitors along Avenue Montaigne and Rue du Faubourg Saint-Honoré.
Events: Apart from shopping and eating out, Paris hosts private soirées, collector’s auctions, and gala events. It is truly an ultra-luxury winter destination that balances refinement with celebration.

London, UK – The High-End Winter Experience
London shines during the winter with UHNW travellers enjoying traditional and modern luxury. It’s where the magic of Christmas markets meets the exclusivity of Bond Street.
Seasonal Events: London’s high‑end winter experience is buzzing with festive Christmas markets, gala dinners, and winter balls at private clubs. Grandes Maisons have seasonal presentations which introduce glamour and heritage to the occasion.
Luxury Lifestyle: The premium winter experience in London features theatre openings in the West End, private access to Mayfair and St James’s clubs, and bespoke treatments at one of the city’s luxury spas. You will find exquisite dining at Michelin-starred restaurants to suggest as Premier, Alain Ducasse at The Dorchester, and Core by Clare Smyth.
Shopping & Luxury: Bond Street, Harrods, and Savile Row emerge as key stops for UHNW travellers looking to find collections of beautiful jewellery, bespoke tailoring and unique collectables. London effectively blends heritage and innovation into one and asserts itself as a definitive location to visit for a luxury winter experience in 2025.

Courchevel, French Alps – Snow-Capped Prestige
No list of winter luxury escapes would be complete without Courchevel ski luxury, the ultimate Alpine retreat for the world’s elite.
Skiing & Private Services: Although the concept of prestige is subjective, few places fulfil skiing’s prestige and cherry on the cake as does Courchevel 1850. Private chalets provide a wealth of luxury and discretion; ski concierges and helicopter transfers are as private and convenient as possible. Conquering the still untouched Alps via heli-skiing would be your next necessary bucket list experience.
Après-Ski Prestige: The après-ski scene at Courchevel is just as luxurious as its name suggests; one can always find an ample number of exclusive lounges and champagne bars, as well as relatively high-end pop-ups from brands that are usually considered inaccessible. Gourmet dining has advanced a few levels in chic mountain-top restaurants, where the master and guest chefs share their expertise.
Wellness & Style: Courchevel excels at wellness, too! On one hand, these are the only winter wellness escapes that employ spas with modern alpine therapies along with holistic treatments. On the other hand, Courchevel is going to set the standards higher for snow luxury in 2025.

Dubai, UAE – Desert Glamour in Winter
While Europe celebrates snow, Dubai transforms into a winter season hub where desert elegance meets futuristic indulgence. For ultra-rich travellers who crave warmth and do not want to compromise, the city has an unrivalled choice.
Climate & Lifestyle: Dubai’s luxury desert-style resorts give mild temperatures during the winter break you are after. The perfect combination of tranquillity and grandeur, the Dubai winter season offers private villas for rent in Jumeirah and ultra-modern studio-style suites at The Palm, Dubai.
Leisure & Shopping: The Dubai Shopping Festival spans from late December to February each year and not only provides unbeatable shopping from leading global and boutique retailers but also first-class events that rival some of the world’s biggest shows. The main riverside attractions bring the super yacht culture to everyday living, and the city’s nightlife has significant visitors from returning international acts to VIP engagements.
Sports & Wellness: The golf courses in Dubai are open all year round and hold tournaments as well as private lessons. To learn and indulge in the ultimate body and experience luxury, wellness programs offer everything from highly qualified trainers, lose weight classes, spa, fitness, boutiques and things of absolute luxury to choose from. For the affluent, exciting experiences such as desert safaris, supercar driving experiences, and dining in Michelin-starred restaurants offer exhilarating experiences, while luxury spas often in/from top hotels such as the Burj Al Arab, offer a level of relaxation seen in the serenity of the desert.

The Luxury Winter Calendar
The calendar of the luxury traveller continues well beyond the summer months. For UHNW travellers, winter is a season of built-in selections – whether seeking Parisian sophistication, festive London, snow-covered Courchevel, or desert opulence in Dubai.
When combined, these destinations form a circuit of winter pre-eminence that affords experiences that complement a focus on heritage, innovation and exploration, to exclusivity. Each destination, in its own way, represents a certain essence of luxury, and together they offered UHNW travellers in the 2025-2026 winter season an experience that is a journey of the season, and not simply a holiday.
Marbella’s Seasonal Role
Curiously, Marbella remains a vital hub in this seasonal connection. Marbella provides a year-round international destination for the global elite with its high-end homes, prominent private clubs, and luxury events. As UHNW travellers move between the ultra luxury destinations during the winter, it becomes the ideal break in the Mediterranean, where they can reconnect before moving on to the next phase of their winter global calendar.
Conclusion
Luxury winter travel 2025 is much more than geography. It is about engaging oneself in experiences that align with the lifestyles of today’s UHNW traveller: Paris for everlasting culture; London for seasonal sophistication; Courchevel for alpine prestige; and Dubai for desert glamour. When pieced together, these destinations represent the ultimate pillars of ultra-luxury winter travel and have essentially redefined the notion of living the season in style.